kids love the taste of bagels

Hey- cereal companies, when making an argument about the nutritional value of your sugary cereals, it’s probably best to NOT compare it to a bagel with light cream cheese and a donut.

Now more than two-thirds of the cereals advertised by members participating in the Children’s Food and Beverage Advertising Initiative — including General Mills, Kellogg, Post and Quaker — have 11 grams of sugar or less per serving. General Mills guarantees at least 8 grams of whole grains in each serving and has fortified its entire line with calcium and vitamin D.

(…)

General Mills stands by its assertion that sweetened cereal such as Cocoa Puffs can be a nutritious way to start the day when served with skim milk. One serving has fewer calories (108) than a doughnut (250) or a bagel and light cream cheese (315) and is fortified with iron, vitamin C and calcium.

Yeah. Last time I checked the Disney channel or Nickelodeon or the commercials during Saturday morning, there weren’t too many colorful and loud commercials urging kids to get a nice onion bagel with a schtickle of cream cheese or donut from Dunkin’ Donuts with their coffee to help them through their daily commute. What kind of comparison is that?! It’s like saying “the kids might have it a bit rough on their first day of school, but it’s way better making the quarterly earnings presentation to the board of directors without c.p.a. certified revenue projections…”

Springfield, IL

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